Designed and curated by Something Special Studios for Budweiser, Budland was a two-day event Executive Produced by BE. Held at Werkartz in Los Angeles, Budland celebrated the newly launched, limited-edition California summer packaging. The private event kicked off on Friday night with live performances, DJ sets, custom-built Budweiser art installations and plenty of drinks that kept the party going well into the night. Saturday afternoon brought even more fun with a skate ramp built by LA collective Babylon and music on three stages. A second room in the warehouse opened to reveal a marketplace of LA based designers selling limited-edition Budweiser collaboration merchandise exclusively made for the event. The evening concluded with special surprise performers ASAP Rocky and Tyler the Creator.