Working under creative agency Something Special Studios, Baskin Events was hired as Executive Producer to oversee all planning aspects of Hypefest, a two-day immersive retail experience presented by Hypebeast in the Brooklyn Navy Yard. Over 50 brands including adidas, Diesel, PUMA, Moncler, Sacai, Rimowa x Off-White, G-STAR, Fragment and Medicom, dropped merchandise made exclusively for the event. Sold only through a geo-fenced app to attendees, items were shipped directly to consumers after the event. In addition to the unique retail experience, guests were treated to two days of music programming on three stages, as well as panels and celebrity appearances from Gucci Mane, Jaden Smith, Jonah Hill, Travis Scott and more. Taking place across two warehouses and multiple parking lots, the one of a kind venue posed many unique logistical challenges. This free event was enjoyed by over 10k attendees.