Hired by branding agency Cornerstone, Robyn and her team brought to life the Pabst Blue Ribbon Fearless Sound Society summer kickoff event. Taking creative concepts and direction from Cornestone, Baskin Events oversaw the spacial design, fabrication, experience and logistics of this special one night event. A hundred invited guests and fans came together at a gallery in east LA for an evening of immersive experience set in a pink wonderland and an intimate performance by musician and producer, Pink Sweat$.
Upon entering the event, guests were given a pocket guide and pink ‘money’ to spend at the bar on PBR. Waiters served personal pizzas (Pink’s favorite food) to guests as they chilled in the Love Lounges, made serene with lavender diffusers and pink crystals. Attendees snapped pics in a photo booth replica of his Honesty music video and in the Fearless Studio, listened to Pink talk about the fears he had to overcome in his life and career. After sharing their own fears on the ‘Fearless Wall’, guests collected their own one of a kind pink sweatpants, made exclusively for the event. The evening capped off with a surprise on stage interview and concert.
BWG Live, hired Robyn to work as part of their inner sponsorship team to produce the adidas Creator’s Park at Pharrell’s inaugural Something in the Water festival. Held over two days on the Virginia Beach boardwalk, Robyn and her team oversaw logistics for the activation, which was free and open to the public. Each day, programming began with Access mentoring sessions hosted by adidas employees. Forced to evacuate Friday afternoon due to fierce storms, Pharrell reopened the park on Saturday to a beautiful backdrop of sunny skies for thousands of attendees and passersby. A dance competition featuring ten crews, selected and judged by Beyoncé choreographer Jacquel Knight, battled it out for a spot to perform on stage at the festival with Pharrell later that night. Other activities included court challenges on the beach basketball court, custom built by Praters Flooring, tote and sandal customization stations, entertainment focused panels and more. Celebrity participants and appearances included Pusha T, DRAM, and Deepak Chopra. All creative was designed by Portland based agency, Kamp Grizzly.
Working under creative agency Something Special Studios, Baskin Events was hired as Executive Producer to oversee all planning aspects of Hypefest, a two-day immersive retail experience presented by Hypebeast in the Brooklyn Navy Yard. Over 50 brands including adidas, Diesel, PUMA, Moncler, Sacai, Rimowa x Off-White, G-STAR, Fragment and Medicom, dropped merchandise made exclusively for the event. Sold only through a geo-fenced app to attendees, items were shipped directly to consumers after the event. In addition to the unique retail experience, guests were treated to two days of music programming on three stages, as well as panels and celebrity appearances from Gucci Mane, Jaden Smith, Jonah Hill, Travis Scott and more. Taking place across two warehouses and multiple parking lots, the one of a kind venue posed many unique logistical challenges. This free event was enjoyed by over 10k attendees.
Concepted by Genius Media in partnership with Dropbox, Lyrics to Life brought to life eight musical lyrics through artworks by Peggy Noland, Nitemind, Marina Fini, Typoe, Amine, Mokibaby, Magnus Sodamin and Devin Troy Sother. Produced by Baskin Events, this pop up art gallery came to life for five days in a warehouse in Downtown LA. Free to the public, the exhibit kicked off with a private opening night party catered by Kismet.
Hired by creative agency AOK Collective as Executive Producer, BE coordinated all aspects for the debut of Levi’s Fall/Winter 2018 collection at Spring Studios in NYC. The day-long event hosted hundreds of Levi’s employees for a town hall-style meeting to announce their partnership with Justin Timberlake who was in attendance to discuss the collaboration. Following the meeting, buyers from across the country joined the party for an evening reception featuring a drum and dance crew, fashion show of the new collection and a performance by De La Soul. Guests were able to customize hoodies and view the collection showcased on custom-built displays.
Designed and curated by Something Special Studios for Budweiser, Budland was a two-day event Executive Produced by BE. Held at Werkartz in Los Angeles, Budland celebrated the newly launched, limited-edition California summer packaging. The private event kicked off on Friday night with live performances, DJ sets, custom-built Budweiser art installations and plenty of drinks that kept the party going well into the night. Saturday afternoon brought even more fun with a skate ramp built by LA collective Babylon and music on three stages. A second room in the warehouse opened to reveal a marketplace of LA based designers selling limited-edition Budweiser collaboration merchandise exclusively made for the event. The evening concluded with special surprise performers ASAP Rocky and Tyler the Creator.
After launching BE in January 2016, Robyn continued to work with FADER producing The FADER FORT for the 6th consecutive year at SXSW in Austin, Texas. Set on four acres, the expanded six day event spanned interactive and music programming sponsored by Dell Technologies, Converse, Toyota, Jack Daniels and Budweiser. Over 20k attendees came through the doors to enjoy the free event with performances from the top acts at SX, open bar and engaging custom sponsor activations. Surprise headliner Drake closed out the 15th year of FORT and last year at the impressive Pine Street Station venue with an OVO showcase.
Robyn also oversaw production of the FORT in 2019.
Genius Media invited their online community and Brooklyn neighbors to an end of summer barbecue at their headquarters, featuring a line up of up and coming hip-hop artists and a headlining set from Pusha-T. Guests of the all day event enjoyed bbq, a music trivia arcade, Genius merch giveaways, rooftop games and sponsor activations.
The BBQ took place in September of 2017 & 2018.
Set at a mountain resort in eastern Pennsylvania, The Weekender, presented by Boiler Room, sponsored by Ray-ban was a weekend-long, boutique, destination festival. Almost two-thousand attendees descended on the Pocono mountains for a weekend of music, dancing and more across six stages and multiple buildings throughout the resort grounds. From an indoor-waterpark dance hall pool party to a curated movie theater experience to live all night DJ sets from the likes of Virgil Abloh, guests were kept busy enjoying sets by Boiler Room favorite artist collectives. All planning, production and logistics were overseen by BE.
Hired by self-proclaimed geek-culture media agency IHEARTCOMIX, Baskin Events produced Adult Swim’s 2018 Coachella party at the Ace Hotel in Palm Springs. The two day event featured an evening of cocktails with sunset screening of never-before-seen shows, a sound bath, pool party, drag queen bingo and more. Sponsored by BMW, the event was the perfect kick-off to a fun-filled festival weekend.
Global bio-pharmaceutical company Celgene tapped BE to build out a space on their New Jersey campus to introduce employees to their new internal research tool, iKU. BE oversaw production of the permanent learning facility that featured a VR classroom, interactive theater experience and video tutorial pods. A two-day launch was held for key employees to get a first look at the space. Hundreds of employees from the Celgene campus attended to learn about iKU, enjoy refreshments and meet with the development team. BE also produced a pop-up version of the experience at Celgene’s global conference in Austria.
Ticketing curator Songkick tapped BE to plan intimate, food affairs in Los Angeles and San Francisco. Outside Lands in San Francisco was the backdrop for an intimate brunch for music industry insiders in town for the festival. In Los Angeles, newly opened hotspot Wolf hosted press to dine with Songkick’s founder who was in town to speak at the Billboard Music Conference.
BE was tapped by agency PMK+BNC to coordinate planning for an intimate presentation hosted by Columbia Sportswear for Dick’s Sporting Goods in Pittsburgh, Pennsylvania. The breakfast meeting brought together the two company heads and high-level executives to showcase new apparel designs, sales strategy and store displays. BE was tasked with finding a rustic venue and creating an environment that evoked the feeling of friends enjoying a fireside chat at a mountain chateau.