Amazon Music hired Baskin Events to design and produce an event celebrating their holiday collaboration with Leon Bridges. The morning of the event, the musician made an appearance on The Today Show to premiere the music video for his Amazon Original song, Purple Snowflakes. Giving nod to the video’s desert setting and Leon’s Texas roots, the event was filled with purple cacti, desert foliage, twinkling tree branches, and neon lights. Guests sipped on Purple Snowflake tequila cocktails and were treated to gift bags themed for a cozy night in listening to Amazon Music. Each guest also received a limited edition Leon Bridges customized Wrangler Jacket.
Lighting was done by Rob Ross Designs and florals were provided by B Florals.