Global bio-pharmaceutical company Celgene tapped BE to build out a space on their New Jersey campus to introduce employees to their new internal research tool, iKU. BE oversaw production of the permanent learning facility that featured a VR classroom, interactive theater experience and video tutorial pods. A two-day launch was held for key employees to get a first look at the space. Hundreds of employees from the Celgene campus attended to learn about iKU, enjoy refreshments and meet with the development team. BE also produced a pop-up version of the experience at Celgene’s global conference in Austria.