Adult Swim hired Baskin Events to design and produce the premiere party for Three Busy Debras, a new show for the network, Executive Produced by Amy Pohler, about ‘three deranged housewives all named Debra’ living in the fictional town of Lemoncurd, Connecticut. With all details planned, the event was canceled in mid-March 2020 due to the mounting Covid-19 crisis.
Robyn suggested pivoting to bring the event home to would-be attendees by sending out gift boxes to invited guests and press. By the show’s premiere date, lemon-themed gift boxes were in the mail. Filled with items originally made to be giveaways at the event along with other lemon goodies, the boxes brought much-needed smiles to cast and crew stuck at home.
With events on pause, more client requests rolled in for curated promotional mailers. Throughout the pandemic, Baskin Events has put together gift boxes for HBOMax, Quibi, Nordstrom, Grand Seiko Watches and more, garnering millions of social media impressions from micro-influencers to the Kardashians.