Hired by creative agency AOK Collective as Executive Producer, BE coordinated all aspects for the Levi’s Fall/Winter 2018 collection launch at Spring Studios in NYC. The day-long event hosted hundreds of Levi’s employees, Media and Influencers for a town hall-style meeting to announce their partnership with Justin Timberlake, who was in attendance to launch the collaboration. Following the meeting, buyers from across the country joined the party for an evening reception featuring a drum and dance crew, fashion show of the new collection and a performance by De La Soul. Guests were able to customize hoodies and view the collection showcased on custom-built displays.