Hired by branding agency Cornerstone, Robyn and her team brought to life the Pabst Blue Ribbon Fearless Sound Society summer kickoff event. Taking creative concepts and direction from Cornestone, Baskin Events oversaw the spacial design, fabrication, experience and logistics of this special one night event. A hundred invited guests and fans came together at a gallery in east LA for an evening of immersive experience set in a pink wonderland and an intimate performance by musician and producer, Pink Sweat$.
Upon entering the event, guests were given a pocket guide and pink ‘money’ to spend at the bar on PBR. Waiters served personal pizzas (Pink’s favorite food) to guests as they chilled in the Love Lounges, made serene with lavender diffusers and pink crystals. Attendees snapped pics in a photo booth replica of his Honesty music video and in the Fearless Studio, listened to Pink talk about the fears he had to overcome in his life and career. After sharing their own fears on the ‘Fearless Wall’, guests collected their own one of a kind pink sweatpants, made exclusively for the event. The evening capped off with a surprise on stage interview and concert.