In August and September 2022, BE produced events in the Hamptons and NYC for longtime clients, IMG FOCUS and Saks Fifth Avenue.
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Taking place at the summer Hamptons estate of Toby Milstein, BE produced a popup dinner and a movie for a night dubbed, Maison Milstein. L’ Avenue served up a Parisian menu of the restaurant’s staple dishes, followed by specialty movie-themed desserts such as truffle popcorn and boozy gummy bears. The sweets were served as guests watched Dirty Dancing from lush pink couches on the lawn. To quote Vogue - ‘Saks and cinema are two things that will never go out of style’.
Photos: Neil Rasmus, BFA
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Marking the beginning of NYFW, Saks’ signature champagne tower kicked off a packed week of parties in true Fifth Avenue style. With a performance from fall campaign star Chlöe Bailey, the decadent night included caviar bumps served by male models and a custom Saks ice luge martini bar. Guests were also treated to tattoos by JonBoy and catering by L’ Avenue.
Photos: Ned Yo, FOCUS